Agent Based Simulations of Market and Consumer Behaviour

This project, funded by Unilever Corporate Research, is investigating the usefulness of agent based simulations for modelling consumer behaviour and the potential value and insights it can add to traditional marketing methods.

In January 2006, CRESS began a project funded by Unilever Corporate Research which is investigating the usefulness of agent based simulations for modelling consumer behaviour and showing the potential value and insights it can add to traditional marketing methods.