The Effect of Recruitment Approaches on Public Health Behaviour

Social network information has been, and can be, used in various ways in interventions to encourage healthy behaviours. This presentation discusses work in progress about the effect of thirteen different approaches that focus on selecting initial recruits with specific characteristics; does the choice of recruitment affect the eventual adoption of the behaviour?

Monday, 6 June, 2016 - 12:30 to 14:00
Dr Jen Badham
Presenter(s) biography: 

Jen was a Research Fellow in CRESS 2013-2015, working on the TELL ME project to develop a model about how people obtain, and respond to, information about epidemics. She originally trained as a mathematician and developed an interest in applying mathematical modelling methods to social policy while working for government and nongovernment health organisations in Australia. Before joining CRESS, Jen was developing materials about using models for multidisciplinary and participatory policy development with the Integration and Implementation Sciences program at the Australian National University, while completing the studies necessary to convert to social science. Her main research interest concerns the way that social structures affect transmission – of disease, information, beliefs and behaviour. This brings together aspects of social simulation, social network analysis and social psychology. She is currently working at Queen's University Belfast to develop a model about social network interventions to promote physical activity.